Interactive resources for incubators and accelerators
Interactive resources for incubators and accelerators
Interactive resources for incubators and accelerators

Funding Your New Plan

Where will revenue come from TODAY and in the FUTURE?


As ESOs, we operate in a multi-sided marketplace.

Because of this, we can get really creative in how we look for funding.

There are generally 10 ways to fund your plan

The following are usually the first sources of funding that ESOs will look at:

And then, if they don’t get that funding from one of these four sources, they tend to stop looking at other sources. Such as:

Remember at all times that this is a solutions selling (or pitching) process and to have a solutions-based approach. Every donor, funder, government, corporation, and investor has their own goals, objectives, budget, and preferences. 

As a result, we want to approach them with the right mindset. Which means discovering what they want and need, if there is alignment between your vision and theirs, and then agreeing on next steps together.

We want to be in the sweet spot of what donors/funders will pay for, what your entrepreneurs need, and what you can charge for. It takes time to find the optimal mix.

Practical Tip

1. Don’t go in pitching right away

2. Paint your vision to get them excited

3. Learn about them and their plans

4. Find out what they like and don’t like

5. Find out if there is alignment 

6. Agree on next steps

With your new reality, you will want to consider: 

  • Who are the new entrants – who are potentially your new funders? 
  • With your existing donors/funders, have their budgets shifted and attention gone elsewhere?
  • Are there global donors that are not in your region yet but might be?

Your Funding Mix

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