Interactive resources for incubators and accelerators
Interactive resources for incubators and accelerators
Interactive resources for incubators and accelerators

Recruitment of Entrepreneurs

Applying a gender lens to your recruitment process is important in order to attract a quality, gender diverse applicant pool that you can select from.

What's involved in the recruitment of entrepreneurs?

Recruitment is the first step of an accelerator or incubator program lifecycle. It involves initiatives to try to find and attract the best entrepreneurs to apply for the program. It can involve a mix of marketing and advertising activities, including events (e.g. information nights, pitch competitions, one on one coaching sessions) as well as the dissemination of marketing collateral through both online and offline channels (e.g. social networks, email newsletters, partner organisations). Recruitment typically also involves an application process, which allows for interested entrepreneurs to signal their availability and interest for the program, and communicate why they should be selected.

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Marketing & Advertising