Accelerator/Incubator programs often hold ‘pitch’ events throughout or to mark the end of their programs. These can take different forms (one on one, the cohort pitching in front of an audience, etc.) and provide an opportunity for entrepreneurs to present their venture to key ecosystem stakeholders (investors, funders, government, mentors, other private sector organisations, etc.). The aim of these events is generally for (1) entrepreneurs to share their venture and ask for the support they require at that point in time (funding, access to customers, partnerships, mentorship etc.) as well as (2) for the intermediary to raise their brand awareness and showcase their work.