Interactive resources for incubators and accelerators
Interactive resources for incubators and accelerators
Interactive resources for incubators and accelerators

Communicating Progress

Why Communicate your Progress

Communicating your progress towards achieving gender equality can allow you to:

  • Attract and build an audience of supporters, partners and collaborators that share your values and goals
  • Build your credibility and reputation
  • Inspire others within the ecosystem to be more deliberate about applying a gender lens to their work
  • Build the business and impact cases for others to join you in advancing gender equality
  • Meet your stakeholders’ expectations as part of your mandatory reporting
  • Attract and retain values aligned talent within your organisation

Determine the format

There may be many ways you will communicate your impact – internal reports, newsletters, annual reporting, donor reporting, or via your website and social channels. Whatever the format, you will want to ensure that the information is provided in a way that is useful and actionable so that it can guide decision making. Certain formats, like an annual report or donor reporting, will lend themselves to more detailed data and analysis where others, like a newsletter, may require simple and punchy statistics and a compelling story.

  • Organisation

    You may want to put together a brief report on how your gender balance has changed in the key areas of recruitment, retention, pay and promotion. This might compare your current balance to where the organisation was a year ago and highlight areas of strength to be celebrated and areas of weakness to be addressed by your HR/management team. Results from an internal survey on how valued and respected your team members feel may inspire a discussion or a working group to improve company culture.

  • Program

    You may share your program data via formal post-program reports, donor feedback or your annual report which would include more detailed graphs and analysis that likely outlines the strategies you’ve implemented, key challenges, key lessons learned, and progress against your key targets or goals. The insights from an internal post-program report can help your team adapt and improve your program based on the results you are seeing from the specific interventions you are testing and tracking. You may also share some of this information on your website in the form of short statistics that share progress like ’50% of our program participants have a woman on the founding team.’

  • Ecosystem

    Your ecosystem data might be shared more informally via a newsletter that highlights your latest gender lens efforts or shares the recent publications or resources you have contributed to

Consider your audience

Determine which data is most useful for which of your audiences. Can you present the data in a way that your team/ventures/donors/the wider ecosystem can most easily understand and apply it? This requires understanding the motivations of each of your potential audiences and how they may value the outcomes of your gender lens application efforts.

  • Organisation

    Donors or partners may be interested in your organisational commitment to gender equity, however the most likely audience for this kind of data will be prospective employees or your current staff. Prospective employees may want to see that they have equal opportunities for growth within the organisation regardless of gender, while current staff may want to understand how the efforts you’ve been making towards advancing gender equality will impact them, their workplace engagement and their career progression.

  • Program

    Your audience for your program data may be your staff, donors, partners, or prospective or alumni ventures themselves. If you are communicating your progress to prospective ventures, you may want to focus on how you have incorporated a gender lens into your program design and delivery to make it more accessible and applicable for all genders. If you are reporting to your donors, they may want to see the social or financial return on investment from supporting more women-led ventures. If you are reporting to your program staff, you may want to highlight how gendered groups engage differently with your social media so they can refine their recruitment strategies.

  • Ecosystem

    If you are communicating your progress to an ecosystem partner, you may highlight the fact that you have been able to attract more funding as a result of your efforts to apply a gender lens and this may encourage them to also integrate gender lens strategies into their own work. If, on the other hand, you are communicating progress to a donor, you may want to highlight the reach you have had through sharing your gender lens work and the potential impact that can have on women and girls across the region.

Foster a Community of Practice

How can you work with other organisations to share learnings, challenges and successes of applying a gender lens to your work? Can you collaborate with this community to influence the rest of the ecosystem through the publication of reports or resources? Can you provide training to mentors or other organisations who are interested in learning more? Consider how you can help to build and foster this community and share your expertise with the wider ecosystem.

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